Yesterday
I was watching television and, of course, there was a political debate about
the next elections. Since we are going to be surrounded by this pre-electoral
atmosphere, it would be nice to learn some vocabulary related to this. In
yesterday’s program the political analyst mentioned the bandwagon and the underdog effect.
The
bandwagon effect: it is psychological phenomenon. People basically do something
just because other people are doing it.
We see this every day in consumer behavior. Here, the idea is that people are
going to vote the candidate who is perceived to be the winner or who is shown
to be winning.
There is a related idiomatic expression: get/jump on the bandwagon:
The
underdog effect is exactly the opposite of the bandwagon effect. It is when
people vote for the “underdog” (the person or competitor expected to lose) out
of sympathy, for example.
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| Photo taken by Jugbo |
If you are interested in learning more vocabulary related to this topic, please go to the following site:
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